Your Discovery

Your Discovery is a category of the Discovery's YouTube channel which is aimed at encouraging younger audiences to their programmes. The branding consisted of  creating a dynamic logo which reflected the social media element with a play button in the in the middle. 

This was then expanded on by developing an ident that would bring together Discovery's brand message 'Make Your World Bigger' with a more playful tone to attract a younger audience. This low poly, 3D style reflects a more simplified and colourful version of the Discovery brand to give this sub-brand clear model.